Changing Loquax’s Appearance - A Video Guide!
Way back in February we told you about how you can choose a different look for Loquax - whether the width of the site or colour (Multi Coloured Loquax). To help you figure out how to do this we’ve put together a little video - the first in what we hope will be a series of guides to show you how to get the most from using Loquax! The video is about a minute long and shows you where to click and options to change.
Loquax Video Help Guide - 1 from Loquax on Vimeo
We’re inviting user comments on the video on the forums - is it clear? can you follow the information?
The next step will then be to produce other video guides for other parts of Loquax, including Tracker v2 and other site options.
Popularity: 9% [?]
ASA Rule on Club La Costa Prize Promotion
The Advertising Standards Authority (ASA) have upheld a complaint made about prize promotions from Premier Data Logistics Ltd and Club La Costa - the people behind the 2minute Draw. The ruling supported the complaint by someone who had been “awarded” a holiday and who felt mislead because the “award” was strikingly similar to the prize on offer. This made them also think the closing date quoted on the leaflet wasn’t genuine.
ASA ruled that “the ad did not make the difference between the gift holiday with conditions attached that was offered to entrants on completion of the survey and the prize draw holiday to be awarded after the August closing date sufficiently clear”.
“Because of this, and because the ad did not make clear that the gift holiday offered to entrants was attached to the significant condition of attendance at presentations regarding time-share facilities” they concluded the ad could mislead.
However, ASA also ruled that they were happy with the closing date issue and that the prize draw was genuine.
Both PDL and Club La Costa have been told by ASA to make sure that there are differences between prizes on offer and gifts awarded to participants.
Popularity: 12% [?]
Fame Formula Competition - Win Your Chance to be Famous!
How would you like to be famous? Well here’s your chance and you don’t have to be on Big Brother or sleep with a celebrity to get your 15 minutes of fame. PR guru Mark Borkowski has written a brand new book called The Fame Formula - a clever mathematical equation to demonstrate what celebs of today need to do in order to maintain their high stock and public profile. To coincide with the book there’s also a competition in association with Borders.
Thankfully Mark has made this nice video for you to watch to explain the competition and you could become famous!
The prize is fifteen months worth of representation by leading PR agency Borkowski - and they’ve worked with some of the top stars like Led Zeppelin, Van Morrison, Eddie Izzard, Prince, Cirque du Soleil, Michael Moore, IKEA, Cadbury, Sony, Virgin Mobile and Vodafone. They’ve also worked with Noel Edmunds!
So are there any Loquax users who fancy winning their chance to be famous?
Buy The Fame Formula: How Hollywood’s Fixers, Fakers and Star Makers Created the Celebrity Industry from Amazon!
Popularity: 7% [?]
The Start of The Month Competitions Madness!
The first of the month isn’t exactly our favourite day! Over night our list of open competitions is dramatically reduced as loads of sites close their prize draws, and then go and open up a new one. Our job is to check them for new prizes, update the details and try and get the site back up to date as speedily as we can.
This time consuming task involves trawling through our database, selecting sites we know will have updated and then might have updated. Often we find that a site has stopped competitions or hasn’t updated. What users often don’t realise is that for every new competition appearing today, we’ve probably checked a few other other sites who haven’t updated.
Getting the start of the month list cleared up as soon as possible is high priority. It usually takes a few days, a number of rechecks, help from users (thank you) and a little bit of automation to get you the latest prize information for the new month.
On average we have around 80-100 sites (not competitions) closing a day. At the end of the month that figure can be as high as 600 sites (if not more). It’s all hands to pump, and often a long working day, to make sure we make a big impact in getting sites reactivated on Loquax.
Of course on top of that we’re updating offers and news on other sections of Loquax and other sites we manage. Plus there’s admin and user issues to look into as well as the “business” bits and bobs we need to do to make sure there’s a free website available for you to use.
The only good thing about the start of the month competitions is that we have around 30 odd days to sit back and relax before the madness starts all over again!
Popularity: 8% [?]
The BBC Fined £400,000 for Faking Comp Winners
The BBC have been fined a record £400,000 by Ofcom for faking competition winners. Eight different TV and radio programmes were mentioned in the ruling including shows by Jo Whiley, Russell Brand and Liz Kershaw as well as Sports Relief and even Children in Need. The fine was handed out as competition entrants were invited to enter phone-in competitions that they had no chance of winning.
The Liz Kershaw show, which was fined £115,000, for example ran for 17 months with with supposedly “live” competitions, but which were in fact pre-recorded snippers with production staff posing as the winners. A total disgrace!
To find out more you can read an article over at The Telegraph or watch this video:
Popularity: 10% [?]