MSN’s Iconic Britain Competition Goes Wrong & Makes Everyone a Winner!

4 Comments June 28, 2008 / Posted in Online Comps

The gremlins have hit MSN’s Iconic Britain competition making everyone a winner! The competition requires entrants to vote on how iconic and British a photo is and in return the voter can instantly win a Nikon camera. Today though everyone’s winning a camera - we’ve tried it a couple of times and sure enough the winning page appears.

we won too

The problem with these kind of competitions is they can break and once knowledge is passed around the web that a site is “paying out” the mistake ceases to be a one off bit of good fortune for a few, and simply becomes an exploitation of the issue by the many. It’s for this latter reason that MSN will invoke clauses in their terms and conditions and won’t have to honour these “wins”.

Of course, they could be kind and run a few prize draws for the “winners” - but don’t be too down heartened if your camera “win” today is taken back off you.

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4 Comments... What do you think? Subscribe via RSS
  1. kimcoate said on June 28th, 2008 at 7:08 pm

    thanks for this, it took me about 15 votes before i got a winning message, wont get too excited yet though!

  2. MidwichCuckoo said on June 30th, 2008 at 8:46 am

    I’m wondering if the hackers (must be, eh?) have entered the comp too, lol. I see the site is still down…maybe the competition has closed early as all the cameras have been won? :))

  3. Music & Cinema. » Microsoft in Flickr rights shockr said on August 12th, 2008 at 6:23 pm

    [...] else? Oh yes, at one point the competition seems to have decided everyone was a winner. Heck–why [...]

  4. [...] else? Oh yes, at one point the competition seems to have decided everyone was a winner. Heck–why [...]

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