Create An Advert for Mornflake – You Could Win £15000

1 Comment June 18, 2009 / Posted in Competitions

Many “old school” compers lament the demise of the tiebreaker competition and the lack of skill required to enter many competitions. As online comping has become more popular the humble tiebreaker has been trampled by a deluge of free prize draws and easy to enter competitions.

However there are new and novel opportunities for people to exercise their grey cells and win big prizes. For example breakfast cereal brand Mornflake are offering a massive £15000 prize to the lucky winner of their TV advert. The idea behind the competition is that Mornflake want the people who know their product to make their TV advert.

The video brief for the competition requires that entrants to make a video about themselves and their personal values featuring the Mornflake brand by way of product placement. You don’t need to be an expert with a camcorder to take part in this competiton – you just need a good idea for an ad, video it and upload your entry.

For the chance of £15,000 it’s got to be worth a go?

We’re not sure where you would start, but you can get inspiration from Mornflake photos on Flickr and videos on Youtube. If you’ve not tasted Mornflake then buy a couple of packets, have a couple of bowlfuls – and with the brief in mind – write down your ideas! For extra help then have a quick read of the Mornflake Blog and make sure you follow Morning Foods on Twitter.

We would suggest against doing anything that involves pants, pants man or a song about pants (The Apprentice).

If the video competition isn’t for you then do still visit Mornflake for the chance to win £2000 and a tonne of oats. This is a free prize draw and perhaps whilst you’re over there you might be inspired to try for £15,000!

You have until 19th July to submit a video and we think the free prize draw will end at around the same time.

One thing is for sure – the tiebreaker and skill based competitions are moving into the digital and social media age! Are you prepared to move with it?

Create An Advert for Mornflake – You Could Win £15000

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1 Comment... What do you think? Subscribe via RSS
  1. xameeurc said on June 21st, 2009 at 1:29 pm

    This would be a lovely comp, and thanks for telling us about it Jason, but……… Reading the entry instructions, once you have made your video and had it approved by Mornflake, you have to send it to all your Facebook contacts and the ten videos that get the most views will be judged. So unless you have loads of contacts you won’t stand a chance.

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